https://www.thecreategroup.com https://www.thecreategroup.com/g-spot-launch-the-grocer <div data-rss-type="text"> <h1> <span> Sex Education star launches G Spot f </span> unctional soft drink </h1> <h3> <br/> </h3> </div> <div> <a href="https://thisisgspot.com" target="_blank"> <img src="https://irp.cdn-website.com/d02ef736/dms3rep/multi/Gillian-and-G-Spot.png" alt="new product development by Drinkcreate" title="New Drinkcreate Product Development for G Spot"/> </a> </div> <div data-rss-type="text"> <p> <span> Actor Gillian Anderson has launched her own functional soft drinks brand, called G Spot. </span> </p> <p> <span> <span> The Sex Education star has debuted three lightly sparkling variants packaged in </span> </span> 330ml cans: Lift, Protect and Soothe. </p> <p> <span> Billed as offering something “between a purist health drink… and a mainstream soda”, the drinks are caffeine-free and contain no artificial sweeteners. </span> </p> <p> <span> Lift contains a blend of berries, apples, and peppercorn infused with bacopa, theanine, cordyceps, and lion’s mane, to “assist in increasing energy levels… while also combating stress”. </span> </p> <p> <span> Protect, meanwhile, comprises meadowsweet, ginger, lemon, and turmeric mixed with peppercorn and chaga to “support a healthy immune system”. </span> </p> <p> <span> Finally, Soothe combines sage and cornflower with magnesium, maca, reishi, and ashwagandha to “calm the mind”. </span> </p> <p> <span> A mixed pack of six cans is available from the brand’s webstore now (£19.99/6x330ml). </span> </p> <p> <span> The idea behind the brand was conceived by Anderson during the  </span> <a href="https://www.thegrocer.co.uk/coronavirus/2129.subject" target="_blank"> Covid-19 </a> <span>  pandemic, when she “came to terms with the fact that she consumed too many high-sugar, caffeinated drinks”. </span> </p> <p> <span> “I’ve had a serious soft drink habit for the past 20 years, and I don’t drink enough water,” said Anderson. </span> </p> <p> <span> “I know sugar and caffeine are not good for me, but I haven’t found an alternative that has the same effect; and although I love the idea of flavoured water, I really don’t like the taste of what’s out there. </span> </p> <p> <span> “So, I thought, if what I’m looking for doesn’t exist, why don’t I make it? Something that tastes great but is natural, hydrating, and full of goodness.” </span> </p> <p> <span> Anderson enlisted the help of drinks development consultant Fred Hollamby-Jones to bring G Spot to fruition.  </span> </p> <p> <span> Hollamby-Jones is a drinks industry veteran with over 40 years’ experience in product development.  </span> </p> <p> <span> He is currently managing director of The Create Group, which incorporates development consultancy Drinkcreate. Prior to co-founding The Create Group in 2001, Hollamby-Jones was head of development at Mars Drinks for five years, having already held product development roles at Unilever and Tetley in the first half of his career.  </span> </p> <p> <span> Hollamby-Jones said he “very much enjoyed working alongside Gillian, who had a clear vision from the start”. </span> </p> <p> <span> “The innovation within the drinks is also outstanding,” he added.  </span> </p> <p> <span> Nutritionist Natasha Draycott was also brought on board to ensure the drinks were “supported with science”, said G Spot. </span> </p> <p> <span> By  </span> <a href="https://www.thegrocer.co.uk/niamh-leonard-bedwell/3387.bio" target="_blank"> Niamh Leonard-Bedwell </a> <span>     26 April 2023 </span> </p> <p> <br/> </p> </div> Thu, 27 Apr 2023 15:22:48 GMT https://www.thecreategroup.com/g-spot-launch-the-grocer thumbnail main image