CONSUMER FOCUS GROUPS
Consumer focus groups and market testing
Market research and testing of your new drinks products provides valuable insight into the potential for a product in the market, but is expensive for small companies and entrepreneurs. The Create Group offers a cost effective service using locally recruited target demographic groups to provide straightforward feedback.
We can organise facilitated focus groups to explore concepts and brand positioning or one-to-one product tasting and interview sessions to explore key product attributes and consumer expectations.
Whichever study you are interested in we will make sure the sessions are structured to avoid any bias in the results and give you confidence that the feedback you receive is direct from your target consumers.
Questions about how we can help
