PRODUCT LINE EXTENSIONS
Product line extensions
The Create Group's commercial and technical teams have the creative skills and enough market intelligence data contacts to provide clients with a wide range of options to extend their current product range.
We see range extensions falling into 3 distinct areas:
- New flavour variants to refresh a range or to target seasonal effects where sales volumes may suffer.
- Addition of new products to stretch the current range to capture new target audiences such as reduced sugar, increased functional benefits and health claims.
- Developing products in a completely new direction to stretch the brand into new consumption opportunities and placement situations. Examples of this include taking powder drink mixes into RTD and creating alcohol free variants of spirit based brands.
Questions about how we can help
