Fred Jones, Managing Director
Fred has worked in the drinks industry for over 35 years within product and brand development.
He started out in tea and coffee product development with Unilever Bestfoods on brands such as PG Tips, Oxo and Red Mountain before moving to Lyons Tetley within Allied Lyons where as the Product Development Manager he was involved in developing value added extensions of the Tetley and Lyons brands through both product and process development.
He co-founded The Create Group, which incorporates Drinkcreate, in 2001 following a highly successful career as Head of Drinks Development for Mars Drinks. During his time at Mars, in addition to stretching the wide portfolio of Mars brands into the drinks arena, he also sat on the Mars European legislative advisory team.
He is a world renowned expert in botanical extraction and instantisation, tea and coffee chemistry and production processes. He has a strong interest in the future of the industry supporting young University undergraduates through lectures, mentoring and placements.
He has worked with clients in America, Western and Eastern Europe, Africa, The Far East, The Middle East and Australia.
He is a member of the Royal Society of Chemistry and has degrees in Pure, Analytical and Applied Chemistry.
Call me on 0044 (0)1425 622200