THE TEAM
The Team
The Create Group’s experienced team of drinks sector specialists includes strategy consultants, supply chain experts, food scientists, nutritionists, production engineers, quality and food safety auditors, designers and project managers.
Fred Jones, Managing Director
Fred has worked in the drinks industry for over 35 years within product and brand development.
He started out in tea and coffee product development with Unilever Bestfoods on brands such as PG Tips, Oxo and Red Mountain before moving to Lyons Tetley within Allied Lyons where as the Product Development Manager he was involved in developing value added extensions of the Tetley and Lyons brands through both product and process development.
He co-founded The Create Group, which incorporates Drinkcreate, in 2001 following a highly successful career as Head of Drinks Development for Mars Drinks. During his time at Mars, in addition to stretching the wide portfolio of Mars brands into the drinks arena, he also sat on the Mars European legislative advisory team.
He is a world renowned expert in botanical extraction and instantisation, tea and coffee chemistry and production processes. He has a strong interest in the future of the industry supporting young University undergraduates through lectures, mentoring and placements.
He has worked with clients in America, Western and Eastern Europe, Africa, The Far East, The Middle East and Australia.
He has worked with clients in America, Western and Eastern Europe, Africa, The Far East, The Middle East and Australia.
He is a member of the Royal Society of Chemistry and has degrees in Pure, Analytical and Applied Chemistry.
Email fred@drinkcreate.com
Call
0044 (0)1929 554477
Sadie Rutter, Project Coordinator
After studying Public Health Nutrition at University, Sadie Graduated and worked alongside a childhood obesity intervention. Here she delivered the Government's Change4Life Campaign for Primary Care Trusts in the areas of most need across the North of England.
Moving on Sadie joined one of the UK's largest retailers of Vitamin and Herbal Supplementation in the role of a Public Health Nutritionist.
At The Create Group, Sadie works within the Technical team throughout product development and offers nutritional expertise during the drink's development process. With a passion for supplementation, holistic ingredients and bringing her nutritional experience she enjoys working through the development of the nutritional content of innovative visions.
She holds a BSc (Hons) Public Health Nutrition Degree
Call 0044 (0)1929 554477
Sebastian Sanyal, Project Coordinator
Sebastian works in The Create Group as coordinator of administration, logistics and communications and as assistant in laboratory work and product development. With a humanities background and having worked for several years in the customer service and charity sectors as a technical advisor and membership development officer, he has a broad knowledge and skills base with which he helps Drinkcreate projects move forward.
He holds a BA Hons in History & MA in Eighteenth-Century Studies, University of York.
Email
commercial@drinkcreate.com
Phone
0044 (0)1929 208342
Cerrie Simpson, Graphic Designer
Cerrie graduated in 2010 from the Universal College of Learning in New Zealand; majoring in Graphic Design and minoring in Photography. Since then, Cerrie has successfully built her freelance graphic design business, Dorset Designer.
Cerrie has been commissioned by The Create Group for nearly 10 years. Projects have included design for packaging, advertising, print, and websites. She has also used her extensive knowledge in logos and brand to help clients create that perfect business image.
“... simply outstanding. Responsive, endlessly creative, and super-knowledgeable. I have been happily using The Dorset Designer for years and will continue to do so until she is sick of me. Top quality work, sensitively handled, and with a real feel for the client’s inner values and goals. Incredible value and so generous with insights and advice. 100% recommended. You’ll be so pleased you got in touch.” – Astrid Davies
Cerrie is onsite most weeks and is ideally placed to help clients realise innovative visions.
She holds a BSc (Hons) Visual Imaging and BSc (Hons) Decision Sciences.
Email cerrie@drinkcreate.com
Call
0044 (0)1929 554477