The team

The Create Group’s experienced team of drinks sector specialists includes strategy consultants, supply chain experts, food scientists, nutritionists, production engineers, quality and food safety auditors, designers and project managers.
Fred Jones, Managing Director

Fred has worked in the drinks industry for over 35 years within product and brand development. He started out in tea and coffee product development with Unilever Bestfoods on brands such as PG Tips, Oxo and Red Mountain before moving to Lyons Tetley within Allied Lyons where as the Product Development Manager he was involved in developing value added extensions of the Tetley and Lyons brands through both product and process development. 

He co-founded The Create Group, which incorporates Drinkcreate, in 2001 following a highly successful career as Head of Drinks Development for Mars Drinks. During his time at Mars, in addition to stretching the wide portfolio of Mars brands into the drinks arena, he also sat on the Mars European legislative advisory team.

He is a world renowned expert in botanical extraction and instantisation, tea and coffee chemistry and production processes. He has a strong interest in the future of the industry supporting young University undergraduates through lectures, mentoring and placements.

He has worked with clients in America, Western and Eastern Europe, Africa, The Far East, The Middle East and Australia.

He is a member of the Royal Society of Chemistry and has degrees in Pure, Analytical and Applied Chemistry.

Call me on 0044 (0)1425 622200
Mervyn Hollamby, Commercial Director

Mervyn brings to the business a variety of skills from his considerable experience in IT, Sales and Accountancy. He started out in IT working as a mainframe programmer and system analyst in Independent Television with ATV before moving to a specialist IT recruitment role with London and City based agencies. With a planned change of direction, he moved into Accounting within the defence industry with a focus on project and management accounts, supply chain and cost modelling. He worked for many years for Racal Radar Defence Systems before being attracted back to IT. 

Before co-founding The Create Group in 2001, he worked as IT Director for Brook Hunt, the world’s largest metals and mining analyst consultancy where he was responsible for developing the complex business systems and infrastructure required in a data intensive business.

He has worked with clients in America, Western and Eastern Europe and Africa.

Mervyn has a degree in IT and Systems Analysis.

Call me on 0044 (0)1425 622200
Charlotte Ambrose, Commercial Manager

Charlotte spent the first 10 years of her successful career within the financial sector working for multinational banks. She held operational posts in the UK for JPMorgan Chase and in Australia for National Australia Bank. She specialised in foreign exchange, commodities and equities. 

Within The Create Group, Charlotte manages the Commercial team, with responsibility for cost analysis, management and procurement. She has worked for a wide range of clients to evaluate the financial feasibility of new product innovations, manufacturing options and distribution scenarios. She has a passion for innovation and helping clients to build sustainable brands. 

She is currently studying for her Accountancy qualifications. 

Call me on 0044 (0)1425 622200
Vicky Bruce, NPD Manager

After a 13 year career predominantly in the area of food safety with one of the UK’s largest retailers, Sainsbury's, Vicky returned to university to study Nutrition. She spent 4 years providing new product development for small food businesses as well as providing food education to schools across the UK and to individual clients.

At The Create Group, Vicky manages the Technical team throughout product development and is the main point of contact during the drinks development process. With a passion for food, nutrition and lifestyle trends, as well as technical expertise and experience working through challenging formulations, she is ideally placed to help clients realise innovative visions.

She holds a BSc (Hons) Nutrition and is an associate Nutritionist (ANutr) with the AfN (Association for Nutrition).

Call me on 0044 (0)1425 622200
Share by: